Things to check before posting to social media [Members Only]

One of the most embarrassing things you can do on social media for your business is to mess up a post. For some of us, that might be a spelling or grammar mistake, for others, it may involve a humiliating auto-correct situation. For others still, it might mean giving away a company secret earlier than intended. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist.

Addressing the COVID Customer’s Content Needs: yes, they’ve changed and you should too

If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.

But let’s face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some wanted to use this time as a way to advance themselves professionally and they launched into all sorts of personal development. But months in, you’re likely seeing a drop off in participation, shares, and interactions.

Why?

10 Social Media Actions to Stop Doing Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own […]