The Power and Problem with Free in Your Business [Members Only]

Today, as a business professional, you’re expected to give a certain amount of your knowledge away for free. It’s simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don’t do the same, you will lose out.

20 Inexpensive Ways to Surprise and Delight Your Customers [Members Only]

There’s a lot of noise out there right now. It’s hard for a business to break through.

But let’s say you do and someone is trying you out for the first time. How can you not only exceed their expectations but delight them in a way they’ll be talking about you later. Here are a few ideas on how you can make a big impression:

Making a big impression on a new customer means doing something that stands out, something they haven’t experienced before. If that sounds costly, know that it doesn’t have to be.

While each business is different, and you should analyse your own to see how these ideas or even better ones fit in, most businesses present these types of opportunities that can be customised to make an impact on your customers. Things like improving the wait or surprising them in little ways are particularly effective.

Try these ideas for your businesses:

9 Marketing Tips for the “New Normal” [Members Only]

Are you tired of the words “new normal” yet?

If you’re like most business owners, you probably are. But whether we recognise it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

9 Ways You Should Change How You’re Marketing During and After COVID