First, it’s not only important to change business processes to help ease customers’ worries over safety but it’s equally important to make sure that you tell customers and market what you’re doing. You’re changing how you do business. Make sure your customers know what you’re doing.
Are you tired of the words “new normal” yet? If you’re like most business owners, you probably are. But whether we recognise it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.