Good content creates loyal, engaged followers. In turn, a loyal audience (eventually) will create content for you. Best of all, that type of content, known as referral marketing or word of mouth marketing, is not only one of the strongest in converting new followers and creating an army of people willing to give you money, but also free, minus the time it takes to nurture that type of follower.
The ATDW is Australia’s national tourism marketing platform representing over 50,000 small and medium-sized tourism businesses and destinations. Their main goal is to support Australian tourism businesses to make the most of their digital marketing efforts, expand their reach, promote their offerings, and attract more online traffic.
If you’re like most business owners these days, you’re faced with the fact that increasing prices is inevitable. Even if it pains you to do so, your costs are increasing, and you likely must pass those along to your customers if you want to remain in business. If that’s the case, these ways to increase perceived value should help you both feel better about the necessity of doing so.
The key findings from the 2021 Victor Harbor Business Survey have now been released, showing that local business owners are generally optimistic about their business’s future.
So how do you ensure you’re top of mind and that they will think about your business over the competition? You need to find a way to stand out and be memorable. A good product or service is the first step. Good customer service is also a solid choice. But to truly stand out you must do something slightly different.
The Marshall Liberal Government has moved decisively to protect local jobs and safeguard the economy by announcing further business financial supports and stimulus packages.
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena.
While there are basic elements you need in a job description like explaining what the job entails and the expectations, it’s the extras that will inspire people in this job hunter’s market to apply.
Will you continue these customer favourites once we come out on the other side of this pandemic or will you go back to how you used to do things years ago?
South Australia’s pandemic control measures, including the requirement for QR Code check-ins at retail outlets, will be eased thanks to the state’s quick and decisive response to the global omicron outbreak.
How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into?