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Engagement = Content: Good for You and Your Audience

Good content creates loyal, engaged followers. In turn, a loyal audience (eventually) will create content for you. Best of all, that type of content, known as referral marketing or word of mouth marketing, is not only one of the strongest in converting new followers and creating an army of people willing to give you money, but also free, minus the time it takes to nurture that type of follower.

ATDW UPDATES

The ATDW is Australia’s national tourism marketing platform representing over 50,000 small and medium-sized tourism businesses and destinations. Their main goal is to support Australian tourism businesses to make the most of their digital marketing efforts, expand their reach, promote their offerings, and attract more online traffic.

6 Ways to Promote Value in Your Product/Service

If you’re like most business owners these days, you’re faced with the fact that increasing prices is inevitable. Even if it pains you to do so, your costs are increasing, and you likely must pass those along to your customers if you want to remain in business. If that’s the case, these ways to increase perceived value should help you both feel better about the necessity of doing so.

3 Creative Ways to Become Top of Mind

So how do you ensure you’re top of mind and that they will think about your business over the competition? You need to find a way to stand out and be memorable. A good product or service is the first step. Good customer service is also a solid choice. But to truly stand out you must do something slightly different.

5 Components of a Standout Job Description in 2022

The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena.

While there are basic elements you need in a job description like explaining what the job entails and the expectations, it’s the extras that will inspire people in this job hunter’s market to apply.