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Leading up to Christmas, there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing. Mobile If you want to improve […]
These topics require very little research and many provide an opportunity to showcase something in your area outside of your own business. Those types of nice moments mean a lot to the group you’re showcasing and may lead to an increase in audience numbers for you as they share the mention too.
Businesses can learn a lot from influencers. While you may not be able to hire influencers yourself (it’s not always in the budget), you can use how they operate and amass large followings to make stronger connections with your audience.
If you want people to buy from you, you need to be friendly and open. Think of every person who enters as a possible touchpoint for a sale. Even if they don’t buy from you, there’s a chance they will refer someone or speak of your operation, and you may get that sale down the line. If you want to increase sales, don’t make these mistakes.
If you’re like most businesses, you’re probably looking for ways to increase your revenue. Here are some things you can do right now as well as a few other ideas you can start implementing for long-term increases.
There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed to. So, if you’re making plans for a “return to normal” you may just want to re-evaluate what that looks like based on your customers’ newly developed expectations.
There’s an excitement in the air that has not been there for a while. Use this renewed energy to take a second look at your digital marketing. Make some quick tweaks and get ready for summer and increased sales.
making a bad first impression or targeting the wrong audience. That can be hard to recover from. Before you hang that open sign and put out your welcome mat, ensure you know the answers to the following questions.
These days, more than ever having a strong and reputable online presence is absolutely vital for driving sustainable growth in small businesses. In this short 3 minute read we will depict an overview of the winning strategy business owners around the globe are using right now to grow their business, increase profitability and reduce unnecessary stress.
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a bad one. Here’s some things you may be doing that are causing you to lose customers.
Most business people don’t have the time, desire, or interest to add to their business blog. But what they do have is an appreciation of what a blog can do for their business. Even with all the changes in technology, the increase in the popularity of videos and podcasts, and the growing disinterest in reading (for some), blogs still have a place in business.
Your business blog should be one of your hardest working marketing tools. Let’s talk about why
Social media is a wonderful way to get attention from a recruiting perspective. It helps you stand out and entices people to want to work for you. Remember these days retention and recruiting on social media are just as important as bringing in new customers.
If you’re trying to reach a younger or more visual audience, Instagram may be the place for you and your business. As this article shows, there are tons of ways to connect with your audience over a visual media and it needn’t all be pics of what you sell. Get creative. Have some fun and start seeing how pictures can bring you closer to the people who will eventually buy from you.
Trust is hard to build but easy to destroy. Think about your interactions with businesses and what made you feel distrusting then do your best to be as open as possible with the people who want to do business with you.
If you’ve been considering amping up your Pinterest presence, now is the perfect time. The platform has an extremely high sales conversion rate and reaches almost an entire gender in their buying prime.
As business people we sometimes envy those marketers who have “sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products? How do you get people excited about plumbing, for instance?
If you own a business, it’s inevitable that at some point someone will become disenchanted with you, your service, or a decision that you made. When that happens, if you’re in the wrong, you’ll need to issue an apology. While you don’t need to include all 6 of these components that go into creating an effective apology, researchers found that the more of them you use, the more likely the customer is to accept the apology and do business with you in the future.
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.
One of the most embarrassing things you can do on social media for your business is to mess up a post. For some of us, that might be a spelling or grammar mistake, for others, it may involve a humiliating auto-correct situation. For others still, it might mean giving away a company secret earlier than intended. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist.
Getting into the Halloween spirit at your business can help you amass a following, have some fun, and bring in more revenue. Here are several ideas on how you can do that without spending a lot of money
Today, as a business professional, you’re expected to give a certain amount of your knowledge away for free. It’s simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don’t do the same, you will lose out.
Referral marketing allows your loyal customers to “sell” for you by referring others to your business. Sounds great, right? Unfortunately, getting helpful reviews and referrals is not as easy as just providing good service or a worthwhile product. The disconnect is seen in a Texas Tech University study, which revealed […]
Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a newsletter can keep you top of mind even when your customers aren’t quite ready to buy what you sell. Newsletters are a good nurturing and connection tool when you offer your audience something they want.
Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s rarely used. Small businesses […]
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but […]
While each business is different, and you should analyse your own to see how these ideas or even better ones fit in, most businesses present these types of opportunities that can be customised to make an impact on your customers. Things like improving the wait or surprising them in little ways are particularly effective.
Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing.
Whether you are a new business looking to build your reputation, a seasoned business needing to do some reputation management, or if you simply want some ideas to get your business name out there, here is a list of ways you can positively build your business reputation