If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. 5 Professionals Every Small Business Needs […]
Disappointing experiences don’t have to be the end of the customer relationship. There are many ways to salvage the relationship and help re-establish trust.
It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation. Whether that is true or not remains to be seen. But the one thing that is true […]
This year, have some fun with Mother’s Day and use it to get more engagement with your audience while also bring smiles to many faces.
These things are just the beginning of what you need in a high conversion website. There’s a lot more you can do but start off with these basics and you’ll be setting yourself up for success.
Good content creates loyal, engaged followers. In turn, a loyal audience (eventually) will create content for you. Best of all, that type of content, known as referral marketing or word of mouth marketing, is not only one of the strongest in converting new followers and creating an army of people willing to give you money, but also free, minus the time it takes to nurture that type of follower.
If you’re like most business owners these days, you’re faced with the fact that increasing prices is inevitable. Even if it pains you to do so, your costs are increasing, and you likely must pass those along to your customers if you want to remain in business. If that’s the case, these ways to increase perceived value should help you both feel better about the necessity of doing so.
So how do you ensure you’re top of mind and that they will think about your business over the competition? You need to find a way to stand out and be memorable. A good product or service is the first step. Good customer service is also a solid choice. But to truly stand out you must do something slightly different.
Leading up to Christmas, there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing. Mobile If you want to improve sales, mobile is it. The […]
These topics require very little research and many provide an opportunity to showcase something in your area outside of your own business. Those types of nice moments mean a lot to the group you’re showcasing and may lead to an increase in audience numbers for you as they share the mention too.