Blog / Professional Development

How Much Do You Spend on Professional Development? [Members Only]

There are likely professional development pieces you must keep up with for your business. Items like certifications, licenses, and other must haves. But what about the secondary training you need to learn to keep your business relevant in today’s changing marketplace? Are you keeping up? Can you afford to? What do you need to know? Here are the top skills most businesses need today and an inexpensive suggestion on how to keep with these secondary professional development requirements.

Regardless of the business that you’re in, there are new skills that we all must be learning. Even if your business is large enough and your budget robust enough that you can afford to pay others to do it, having a cursory knowledge of these new skills is important.


Marketing is no longer about a hard sell or a witty slogan. Word of mouth and referrals power strong brands. Content marketing, social media, and other forms of digital marketing need to be on your agenda. You want to create content that causes people to know, like, and trust you.

Using Graphics in Marketing

The reason this topic gets its own section is because images are becoming incredibly important in digital marketing but they’re no longer relegated to the design team. Everyone is expected to be able to use tools like Canva or Adobe Spark to create image quotes and memes for social media.


If you don’t have an analyst on board, you might want to get one if your budget allows. If not, you probably need to study up on the basics of Google analytics. You can read Google’s resources on the topics but often analytics is something most easily learned by watching and following along.

Personal Branding

Branding is about more than your business these days. It’s important to develop a personal brand and thankfully with social media, that’s not hard to do. It costs nothing but time. In addition to building a following by investing time in your personal brand, allowing people to get to know you builds the know, like, and trust people crave when doing business with companies these days. If you have no idea what a personal brand is, it’s time for you to get some help in developing yours.


Since search optimisation is such a broad topic, it should be addressed outside of analytics. Even if you hire a search optimisation guru, it’s important you know something about it. After all, if you care about your personal brand (and you should, remember?) you’ll be doing your own posting and should be cognizant of what keywords can help position you where you need to be.

Cyber Security

Cyber security is another concern today as cybercrime can decimate your business and your reputation. It’s no longer enough to merely update your anti-virus software. There’s a lot of cybercrime going on out there and it’s all just stealing identities. Ransomware holds your data hostage and extorts money from you to get it returned. Cybercrime costs 100-billion dollars a year.

In either situation, you can’t assume your location or industry won’t be hit.

These basic secondary skills are critical to business and while you can hire them out, if your do, you’re at the mercy of someone else. But at the same time, self-education takes hours to find trusted sources and many of them cost several hundred dollars. Plus, of course, you need to factor in the time it takes to digest the information they’re presenting online.

Or you could join Business Victor Harbor.

Training on these secondary skills is often offered through Business Victor Harbor or Business SA. If you’re looking for economical training, Business Victor Harbor is the first place to go. Even if we don’t offer a learning session on the exact topic of interest, we can often match you up with another member or organisation to help you increase your knowledge for very little economic investment. Find out what’s on the Business Victor Harbor agenda this month.